Graphic Design

Photography

Analog

Video Campaign

"Zosi Knows" product awareness

Video Campaign

"Food Safety Matters" Culture

Video Production Reel

Password Protected

Graphic Design

cinema 4d

After Effects with Element 3D, Photoshop

3D character study with adobe maximo and cinema 4d

FUI with after effects and nodes3

environment design with maya

Photography

analog

Video

"Zosi Knows" Product Campaign

Summary
Direct three promotion videos targeting key personas identified through market research, addressing the lack of product awareness.The three personas will be developed around accompanying targets:
• HACCP
• Training
• SafetyMessaging
Zosi makes training and certification easier, while freeing up time to spend doing the things you enjoy, with the people you love.Theme & Style
• Contrast confusing and stressful work life before Zosi with a more balanced, enjoyable life.
• Highlight personal time with hobbies, family, friends.
• Express strong statements of positivity, support.Cast & Crew
Director: Steve Richey (Me)
Creative Director: Josh Cunningham
eCommerce Manager: Paul Dempsey
Writer / Showrunner: Irene Monokandilos
Production Manager: Emma Mosshart-Keel
Stills Photographer: Eric Ysasi
Field Audio: Shelley Brock
Drone Videographer: Andrew Barrera
Graphic Design: Nick Wheat
Editor / Motion Graphics: Steve Richey (Me)
Storyboard Artist: Fabian Puente
Makeup Artist: Becky Joyce

Video

"Food Safety Matters" Culture Course and Campaign

Summary
Some frontline food manufacturing workers experience difficulty grasping the importance of a culture of food and personal safety. Create a new course and accompanying PSA-style video to help bridge that culture gap. The video should be able to accompany the introduction of the course or stand alone with complete messaging.Messaging
• No call to action, but a message of hope and control through knowledge and personal responsibility / action.
• Soft-handed messaging written and delivered around the key ideas: “Having the courage to raise your hand when you make a mistake, matters. Telling your supervisor if you see something that’s not right, matters. You matter. And food safety matters.”Theme & Style
• Visuals should enhance the impact of the story of loss.
• Isolation due to trauma
• Minimal distractions, concentrate solely on storyCast & Crew
Director: Steve Richey (Me)
Director of Industry Strategy / Food Contamination Survivor: Holly Mockus
Videographer, Lighting and Original Music / Sound Design: Sheldon Maddux
Curriculum Writer / Interviewer: Josh Meyer
Editors: Sheldon Maddux & Steve Richey